SAO PAULO.- Carlos Jereissati Filho, CEO of Iguatemi, announced the third edition of the Iguatemi Photo Series with the exhibition A Message for you, by Guy Bourdin at MuBE (Brazilian Museum of Sculpture, São Paulo). The instillation of previously unpublished works, which continues the commemoration of a Year of France in Brazil, will launch on August 14th with a cocktail celebration and will be open to the public from August 15th until August 31st.
The exhibition, curated by Chico Lowndes, spans Guy Bourdin’s career from the 1950s through the early 1990s. On display will be 177 works by the artist including unpublished images, as well as fashion editorials, short-feature movies, and his historic movement based editorials. Each piece revisits the surrealist universe of Bourdin’s oeuvre and leads the observer into his world of fantasy, luxury, glamour, pleasure, violence, danger and thrills – all of it spiced with a dose of nudity and eroticism in an experimental process that would redefine the esthetics of fashion photography up to our current day. Each image in the exhibit is a complex narrative, an object of avant-garde art questioning the limits of its era.
Guy Bourdin, 1928-1991, spent his youth living in post-war Paris honing his skills as a lensman under the tutelage of Man Ray and with the inspiration of surrealists Magritte, Balthus and Buñuel. In 1955 his talents were noticed by French Vogue and his first fashion editorial was featured in their February issue – this was a collaboration that would continue for more than 30 years. Throughout the 70s Bourdin’s photographs permeated the pages of the most renowned fashion magazines in the world, including British and Italian Vogue, as well as American Harper’s Bazaar. In addition to his editorial work, Guy Bourdin’s images for Chanel, Issey Miyake, Emanuel Ungaro, Gianni Versace, Loewe, Pentax, Bloomingdale’s, and most memorably, Charles Jourdan’s advertising campaigns were so groundbreaking that they still resonate today and have been credited as the inspiration for the likes of photographers David LaChapelle, Nick Knight and film director David Lynch.
The Iguatemi Photo Series is a cultural initiative, sponsored by Iguatemi, São Paulo, which aims to present the public with photography that goes beyond journalistic witnessing, beyond the iconographic register of classic photography, and beyond its value as a medium to show its importance as a contemporary cultural expression – allowing people a chance to become acquainted with, and have a deeper understanding of, the trends in contemporary photography, as well as providing a platform for individuals to create a personal dialogue with the medium. Iguatemi Photo Series at MuBE has previously sponsored the critically acclaimed exhibitions Heaven and Hell – Beauties and Disasters by David LaChapelle and John Rankin’s Chop off their heads.
Iguatemi currently manages eleven strategically placed shopping centers in Brazil, located in Rio de Janeiro, Campinas, Sorocaba, São Carlos, Florianópolis, Porto Alegre, Caxias do Sul and its flagship in São Paulo – which attracts over 1.6 million visitors a month and includes Brazil’s largest number of luxury stores, including Gucci, Christian Louboutin, Louis Vuitton, Tiffany & Co., Ermenegildo Zegna, Bulgari, Salvatore Ferragamo, and many more. Known for providing its clientele with a comprehensive shopping experience that brings together the world’s finest luxury brands, Brazilian designers, dining, entertainment, art and exceptional customer service, Iguatemi has become one of the largest, full service companies in Brazil’s shopping center sector. A pioneer of indoor shopping in Latin America, Iguatemi opened its flagship Iguatemi São Paulo in 1966 making it the first shopping center in Brazil. Iguatemi currently has five shopping centers under development including Brasilia, opening in March 2010.
