LONDON.- Becks Art Crawl
presents the best of Becks Art Labels offering an exclusive opportunity to win a limited edition print by leading contemporary artists including Tracey Emin, Jeff Koons and Tim Head.
The Becks Art Crawl is on display from April 11th through April 28th, 2011. The Art Crawl celebrates 25 years of the pioneering and iconic Becks Art Label another symbol of the independent thinking which started at the brands inception in 1874, when Becks broke away from convention by packaging Becks in a green bottle instead of the standard brown.
The Becks Art Crawl presents the best of this distinctive archive of contemporary artwork in a unique exhibition. Eight of the most iconic Art Labels by leading international artists Tracey Emin, Jeff Koons, Bruce Mclean, Richard Long, Tim Head, Tony Oursler, Tim Noble & Sue Webster and Roderick Buchanan are showcased across eight of the coolest bars in East London.
To take part in the Art Crawl, fans can visit the Becks website. Here they will find a list of all participating pubs, and a map to navigate their way between them. Each of the locations features the work of one Art Label alumnus, as well as an exclusive new audio interview with the artist. Participants can win a limited edition print of each label by checking-in via Facebook at each of the venues. Instantly theyll be told whether they have won one of the prints, one of 150 free bottles of Becks or whether they must try again by checking-in at another of the venues on the Art Crawl.
In a bid to uncover the next generation of Art Label talent, Becks is also inviting students at the UKs leading art colleges to design a new Becks Art Label and to submit their designs via the Becks Vier Facebook
page. Art Crawl LIVE, taking place 16 April, will see six short-listed designs, selected by a panel of judges, recreated on a huge mural by leading art collective End of the Line. In a dynamic live art event open to the public, the lucky winners will see their works take over premium wall space on Great Eastern Street, Shoreditch one of Londons coolest streets and a unique platform for the young designers to showcase their work and join the ranks of some of the worlds most renowned artists as official Art Label creatives.
Art Crawl LIVE will also offer 100 pre-registered members of the public the chance to take part in a themed Shoot Experience event. Drawing on the iconic works featured on the Crawl, participants will be challenged to create their own Art Label, armed with a camera and the streets of London as their canvas. At the end of the day, submissions will be judged, with each member of the winning team receiving a limited edition print of the Art Label artwork of their choice, alongside a print of their own winning image.
The Becks Art Crawl and the Art Crawl Live activity is part of the Beer into Art concept, adding an innovative and exciting element to the beer drinkers experience by transforming ordinary beer bottles into contemporary pieces of artwork through their ongoing Art Labels campaign. For 25 years the Becks bottle has been the canvas for some of the biggest names in contemporary art and now, in celebration, Becks is giving the public a chance to own an iconic piece of art and to create their own.
Beck’s has been turning beer into art since 1874, when it was the first brewery to use a green bottle. The Beck’s Art Crawl celebrates 25 years of the Beck’s Art Labels campaign, running 11th – 28th April, Art Crawl LIVE takes place 16th April, East London. For further information and to participate visit www.becks.co.uk