LONDON.- Patrick Perrin and Stéphane Custot announced the final selection of participants for the fifth edition of the Pavilion of Art & Design London. Bringing together an incredible set of 56 galleries from 11 countries to its prime location on Berkeley Square, PAD London 2011 promises to be the strongest edition of the fair since its inception in 2007. A rigorous selection process introduces to London the best dealers from Europe and North America within the fields of Modern Art, Design, Decorative Arts, Photography and Tribal Art from 1860 to today.

Opening a new London space in October, Luxembourg & Dayan (USA) make their first appearance with modern artworks by Alexander Calder, Steven Parrino and Anselm Kiefer. Owned by former Sotheby’s directors and known for their stable of incredible modern and contemporary artists, Mitchell-Innes & Nash (USA) offer artworks by Alberto Burri and Kenneth Noland. Making their debut to the fair is Eykyn Maclean (USA), the New York-based private dealers also opening a new London space in 2012, specialising in museum-quality artworks ranging from Impressionism to Post-War.

Concentrating on Italian modern masters, Galleria Tega (Italy) presents fantastic works such as a golden punctured canvas by Lucio Fontana. Rounding out the Modern British faction and joining Robin Katz Fine Art (UK) and Osborne Samuel (UK) is Hazlitt Holland-Hibbert (UK), who emphasises on internationally renowned 20th C. artists from the genre. Natalie Seroussi (France), whose Parisian gallery focuses on modern and contemporary art, will complement the 20th C. design featured at their shared stand with Galerie du Passage (France).

Superb examples of Scandinavian furniture, including chairs and tables by Finn Juhl and Poul Kjaerholm, are exhibited at Dansk Møbelkunst (Denmark), while Swedish gallery Modernity (Sweden) shows a rare decorated chest by architect Josef Frank and sterling silver candelabra by Finnish designer Tapio Wirkkala. One of Jean Prouvé’s first masterpieces, the Fauteuil “cité”, created as part of a competition to design chairs for the university in Nancy, features at Jousse Entreprise (France), while Yves Macaux (Belgium), an international expert in the Viennese Secession, presents a brass chandelier by Adolf Loos and dining chairs by Joseph Urban. British antiques dealers Blairman & Sons (UK) display fine 19th C. furniture and decorative objects from the Arts & Crafts movement by artists such as Dr Christopher Dresser and EW Godwin.

Dominating a significant portion of the fair are stands dedicated to the most cutting-edge of contemporary design, with many galleries commissioning new works specifically for the occasion. Priveekollektie (The Netherlands) shows pieces from emerging and established designers, including Arik Levy, Rolf Sachs and Ian Scigliuzzi. David Gill Galleries (UK) returns to PAD London after a two-year hiatus with works by design greats such as Fredrikson Stallard and Mattia Bonetti, staging their contemporary furniture alongside a 1966 cabinet by Ettore Sottsass. Nilufar Gallery (Italy) bridges the gap between 20th C. and contemporary design with neon lighting by Michael Anastassiades, bookcases by Martino Gamper and curved tables designed by British artist Bethan Laura Wood.

Once again Moët Hennessy sponsors the donation of a significant piece of Design or Decorative Arts to the Victoria & Albert Museum as part of the Moët Hennessy-PAD London Prize. The prestigious judging panel, chaired by architect and designer Nigel Coates, is comprised of prominent figures in the fields of art, fashion, culture, communication and business, such as Allegra Hicks, Jasper Conran, Tom Dixon, Bella Freud and Karla Otto. Previous years have seen the V&A acquire exquisite pieces from Friedman Benda (USA) and Carpenters Workshop Gallery (UK).

Noted dealer and interior designer Francis Sultana launches his 2011 project, Bizarre Bazaar, in which twenty-four children’s pantone chairs are customized by esteemed designers and artists including Zaha Hadid, Mattia Bonetti, Barnaby Barford, Oriel Harwood, Max Lamb, Alexander Taylor and Fredrikson Stallard. The chairs will be displayed in the restaurant and at the entrance to the fair, with all proceeds from their sale benefitting the NSPCC, the fair’s charity partner.

In November of this year, PAD New York will launch at the Park Avenue Armory to coincide with New York’s fall Impressionist and Contemporary auctions. With four successful years of the London fair and the revered reputation of its Parisian counterpart, Pavillon des Arts et du Design Paris, now it its fifteenth year, PAD New York will build on this distinguished heritage to present a third collection of Modern Art, Design, Decorative Arts, Photography, Jewellery and Tribal Art.