AMSTERDAM.- The new logo of the Rijksmuseum was today unveiled at the museum. The logo forms part of the new house style for the Rijksmuseum, which has been designed by the internationally known Dutch designer Irma Boom. With this the Rijksmuseum bids a fond farewell to the old logo that was designed 32 years ago. The presentation of the new house style is taking place as a prelude to the reopening of the Rijksmuseum in April 2013.

Irma Boom: My starting point was the fact that the Rijksmuseum is a national museum with international appeal. The design is clear and powerful and anchors the museum in the present.

New house style
In addition to the new logo, the new Rijksmuseum house style incorporates a newly designed typeface and colour palette. The new typeface, named de Rijksmuseum, was specially developed for the Rijksmuseum by typographic designer Paul van der Laan of the Bold Monday font foundry. The colour palette, the DNA of the Rijksmuseum, is based on the highlights of the collection and is used in a variety of different visual manifestations.

Irma Boom
From catalogues to signage and from letter paper to posters, Irma Boom is responsible for the design of all publications in the new Rijksmuseum.

When designing the house style, she was inspired by the diversity and beauty of the collection and the new architecture by Cruz y Ortiz Architects, among other things.

Irma Boom is an international designer. She rose to fame as a result of her design of the SHV Thinkbook (1996). Her work is exhibited and collected by institutions such as the MOMA in New York, the Centre Pompidou in Paris and the Special Collections of the University of Amsterdam, among others.