LONDON.- The Directors of Frieze Art Fair, Amanda Sharp and Matthew Slotover, have announced today the details of the 2010 fair. Frieze Art Fair is one of the world’s most influential contemporary art fairs and every year brings an international focus to the dynamic contemporary art scene in London. Sponsored by Deutsche Bank for the seventh consecutive year, Frieze Art Fair 2010 is a carefully selected presentation of the most forward-thinking galleries from around the globe. The selected galleries will present outstanding work by over 1,000 of the world’s most innovative artists and these will be presented alongside Frieze Art Fair’s unique curatorial programme Frieze Projects. Frieze Art Fair helps set the international contemporary art agenda.

2010 will see more galleries than ever at Frieze Art Fair, with a total of 168 exhibitors. The dynamism of galleries from emerging territories such as Asia and South America is balanced by a strong European and American contingent. Galleries new to the main section of the fair include: Bortolami, New York (USA); Xavier Hufkens, Brussels (Belgium); Michael Lett, Auckland (New Zealand).

The successful introduction of Frame, dedicated to galleries under six years old showing solo artist presentations, sees its return in 2010. Notable presentations this year include: the first European showing of Brazilian sculptor Carlos Bevilacqua at Simon Preston Gallery, New York; artist duo Daniel Keller and Nik Kosmas (Aids-3d) at Gentili Apri, Berlin and Naeem Mohaiemen at Experimenter, Kolkata. The galleries exhibiting in Frame are selected on the basis of an artist’s solo presentation. Frame is one of the key places to see artists for the first time and on a significant platform. The Frame galleries’ selection has been advised by curators Daniel Baumann and Cecilia Alemani. Frame is supported by Cos for the first time this year.

Co-directors Amanda Sharp and Matthew Slotover commented, ‘Against a backdrop of improved financial stability, we are delighted that Frieze Art Fair 2010 received more gallery applications than ever. The gallery list is a strong one.

Details of the annual curatorial programme Frieze Projects, Frieze Talks, Frieze Film and Frieze Education will be announced during the coming months. The recipient of The Cartier Award will be announced on 13 May.

In previous years Frieze Projects, which is presented in association with Cartier, has presented new commissions by artists including Richard Prince, Ryan Gander, Paola Pivi and Mike Nelson. Frieze Talks has included keynotes by John Baldessari, Yoko Ono, Dave Hickey and Roni Horn. This year, Frieze Projects is curated by Sarah McCrory under the auspices of Frieze Foundation.

Frieze Education, which is presented in association with Deutsche Bank, has grown to be of great importance to the young adults and children visiting the fair, serving to familiarise them with the best in contemporary art, design and culture. Building on last year’s successful partnership with the Royal College of Art, Frieze Education will run a scheduled programme of events for schools local to the fair and drop-in events for families.

Pierre de Weck, Member of the Group Executive Committee and Global Head of Private Wealth Management, Deutsche Bank added: ‘We are delighted to continue to support Frieze Art Fair as it establishes itself as a major international event for the art world. We share the organisers' interest in emerging art from around the world and are thrilled to see an ever increasing diversity of works at the Fair.’

The Outset/Frieze Art Fair Fund to benefit the Tate Collection continues in 2010, the eighth consecutive year of the collaboration. This unique partnership enables Tate to buy important works of art for the nation at Frieze Art Fair. The fund to date has raised over £900,000 and, as a result, 78 works by 51 significant international artists have been added to Tate’s collection since 2003.