In tune with the art market, affected by economic changes and of business model, and in response to the needs of the art galleries, Art Madrid
understands that it is time to innovate.
That's the reason why it has been decided to design a new fair model, adapted to the current circumstances. Art Madrid advocates for increasing the quality and a smaller format, with the presence of around 40 galleries. On the other hand, Art Madrid doubles its annual presence, with a first call for 7 to 11, November 2012 and the following one from 13 to 17, February 2013.
With this double call, Art Madrid aims to give a greater visibility to galleries throughout the year, allowing to present their artists in two different moments, and covering the lack of visitors that they are currently suffering.
Another novelty is the change of location, from the Casa de Campo to the Attic of the Chamartín Train Station. The new space has three wide, open and vaulted rooms, perfect for a Contemporary art fair. In addition, the new location will provide better access to a greater number of visitors, who can arrive by car, underground and commuter trains. The fair will have a spacious 2,500 square meters of exhibition, which includes VIP lounge and catering for the public area, regardless of those provided by the station itself.
Art Madrid will also host the program One Project, curated by the art critic Javier Rubio Nomblot, who already held it successfully in the last edition, targeting galleries that show artists under 40 years of age, in a solo show format.
The General and Young Art programs will be reunited, with stands of 20, 30 or 40 meters, adapted to the needs of the market and prices in line with the current situation. In addition, the galleries participating in both editions, will receive a discount price for his commitment to the project. The deadline to receive requests from galleries wishing to participate in Art Madrid NOV/12 will be open until September 24. Art Madrid FEB/13 deadline will be October 30.