NEW YORK, NY.- The Museum of Jewish Heritage — A Living Memorial to the Holocaust is pleased to announce that C&G Partners and Potion have been chosen to help create the Keeping History Center, a permanent interactive, digital visitor experience, which will present the Museum’s ideas and collections in a state-of-the-art, communal environment. This is the first permanent addition to the Museum since the Robert M. Morgenthau Wing was opened in 2003.

The Keeping History Center will occupy the space at the culmination of the special exhibition hall, a 2,200-square- foot area that has panoramic views of New York Harbor and the Statue of Liberty. Perhaps more than any other space in the building, the Keeping History Center will be the link between the Museum’s subject matter and its powerful symbolic neighbors.

“Our Core Exhibition is a compelling and powerful, personal experience, but visitors need opportunities to participate in the stories it tells,” said Ivy L. Barsky, Deputy Director of the Museum. “The Keeping History Center will maintain the Museum’s groundbreaking approach of transmitting history through personal stories and voices. The Center will encourage visitors to add their own voices, and “curate” experiences for themselves based on their own curiosity, interests, and family history,” Barsky said.

Jonathan Alger, a founding partner at C&G said, “C&G Partners is honored to be of service to the Museum of Jewish Heritage. We believe the Keeping History Center will be a new kind of museum space, an unprecedented, evolving, all-digital gallery. It will virtually link visitors, curators, and the collection, all in a physical space that itself carries immense potential.”

“Potion is excited to be involved in the creation of the new Keeping History Center,” said Jared Schiffman, a partner at Potion. “The historic setting is a natural stage for connecting the past to the present and future through the combined effects of design and technology.”