LONDON.- Idea Generation Gallery announced an exhibition and performance by renowned artist Jasper Joffe, whose eclectic creativity ranges from a fine art remit to performance and social commentary.

In the exhibition The Sale of a lifetime the artist will be selling all his possessions, including his collections of paintings, drawings, teddy bears, and rare books. He will only keep the clothes he is wearing. The number 33 will be a recurrent theme throughout the exhibition, which will be installed in 33 different lots, all for sale for £ 3,333, as Biblical reference to death and rebirth.

The public will have the rare opportunity to browse through the artist’s entire oeuvre, and will be invited to voyeuristically investigate parts of his private and more intimate life: from the books he reads, to the things he uses in his daily life, including his personal keepsakes and collections.

Letters, family memories, pictures and personal objects belonging to friends and relatives are all going to be included, as part of a cathartic process of separation from the past.

Having gained a reputation for his alternative art performances, extravagant initiatives and controversial paintings, Jasper Joffe came to media attention with his famous performance at the Chisenale gallery “24 paintings in 24 hours” in 1999, in which he questioned the relation between time and artistic integrity.

He founded the wildly popular Free Art Fair in 2007, which takes place during Frieze Week and sensationally sold a candy-coloured portrait of the Nazi Heinrich Himmler to Charles Saatchi in 2008.

“There’s no artist on earth other than Jasper Joffe who would have painted Himmler this way, using these brush strokes and candy colours. When Joffe hits it right he is really pretty good.” Charles Saatchi