TACOMA, WA.- Israeli artist and filmmaker, Ido Fluk, opens a new video and 3D exhibition at Tacoma’s Tollbooth Gallery. This exhibition, “Dreams of Failure” is on view at the Tollbooth August 14 – September 30, 2006. The Tollbooth Gallery is located just north of the intersection at 11th and Broadway in downtown Tacoma, WA and runs 24 hours a day.

Dreams of Failure is a new work created by Ido Fluk for the Tollbooth Gallery. Fluk’s practice turns the video camera into a microscope, using it, he conducts digital examinations of his surroundings. He deciphers ceilings, old counter tops, geographical maps, blueprints, Siberia, Sahara, New York, Tel Aviv. Fluk’s research transforms worn walls and rusty tables into vast landscapes, an invented geography, unseen to the naked eye. It’s a manifestation of a subtext, a different dimension, the meta of our lives.

Ido Fluk was born in Israel and is a filmmaker and video-artist living in Brooklyn, New York. His work has been shown in galleries (Black Lab Seattle, Collective Unconscious New York, MicroMuseum Brooklyn, 291 London), worldwide festivals (Dumbo Arts NY, Invideo Milano, Italy, Rencontres Internationales Paris-Berlin, Darklight Dublin Ireland and Videolisboa Portugal) and won such awards as the Warner Bros. Pictures film production award, The Israeli Council for the Arts travel and presentation grant, Adbusters ABTV award and the Jerusalem Film Festival's Young Director's award. He holds a degree from New York University. For more information visit www.IdoFluk.com.

On Saturday, August 12 from 7-9pm ArtRod will host an artist meet and greet with Ido Fluk at Critical Line. This event is free to the public. Critical Line is located at 741 St. Helens. Directions and info are available at www.ArtRod.org or by calling 253.444.2741.

The Tollbooth is the ‘world’s smallest gallery dedicated exclusively to video and paper based fine arts’ and is a project of ArtRod. The Tollbooth Gallery has garnered national attention as one of the most talked about projects of late, blurring the line between cutting-edge contemporary museum works and public art in a unique time-based format.

ArtRod is a 501(c)(3) non-profit organization established in 1958. ArtRod’s mission is to facilitate art exhibition in nontraditional public arenas. ArtRod has grown out of, and in response to, a specific need to bring contemporary art forms out of a solid, conventional museum setting and directly into the community’s path. In addition to the Tollbooth Gallery, ArtRod produces the quarterly magazine, Toby Room, the latest issue of which features interviews with each of the artists who exhibited during the first year of the Tollbooth Gallery. In May, ArtRod opened its newest exhibition space, Critical Line, at 741 St. Helens in Tacoma.

“Dreams of Failure” by Ido Fluk is a video and sculptural installation at the TOLLBOOTH GALLERY on view from August 14 – September 30, 2006. The TOLLBOOTH is located just north of the intersection at 11th and Broadway in downtown Tacoma. The TOLLBOOTH is open to the public 24 hours a day and admission is free. ArtRod (253) 444-2741 www.ArtRod.org