NEW YORK, LONDON.- Christies LIVE®, the real-time, multi-media auction feature from the worlds leading auction house, has captured $2.8 million/£1.5 million sales since its launch in July. This figure includes $1.1 million/£600,000 in online sales from the three-day Star Trek sale, held at Christies Rockefeller Center from October 5-7. In addition to sales, the feature has generated significant bidding activity in more than 40 sales since July, and the combined value of winning bids and direct underbidding online totaled $6.9 million/£3.7 million. During the three-month initial phase, thousands of clients registered from over 45 countries in Europe, Asia, the Americas, Australasia and the Middle East.
Andy Foster, Christies International Director and Christies Americas Chief Operating Officer, says: We are delighted with the smooth roll out of Christies LIVE®. Based on early acceptance of the technology, we were able to swiftly extend the offering across many sale categories with confidence. With the unqualified success of the Star Trek sale and our planned introduction of new bandwidth, we will now move forward with a ten-fold increase in capacity that will allow us to host thousands of bidders simultaneously on any given day. The next phase of this user-friendly feature will include its continued roll out to other Christies salerooms this year and into 2007.
Launched on July 12, Christies LIVE® has debuted for three-months during sales at Christies New York and Christies South Kensington in London and has offered the ability to remotely bid live from the comfort of home or office, allowing users to virtually attend auctions at Christies salerooms on both sides of the Atlantic.
In that time period, $2.8 million/£1.5 million has been sold online in 42 sales with over 6,700 online bids accepted. Over 1,700 clients have registered to bid using Christies LIVE®, of which 41% are new to Christies. Sixty-three percent of registrants have come from North America, 15% from the U.K., 15% from mainland Europe, and 5% from Asia.
At Christies in New York, 525 lots were sold on line for a total of $2.6 million/£1.4 million. Twenty-one percent of all lots offered during the 17 Christies LIVE® sales received bids. The top lot sold on line was La Terre by Syed Haider Raza, a contemporary Indian painting that realized $408,000/£220,500 on September 20th during Christies New Yorks prestigious Asia Week sales. It was sold to an Indian private collector. At Christies South Kensington in London, where bidding was conducted on lower value levels, 182 lots were sold online in 25 London sales during the phase one roll out, with 7% of lots receiving online bids.
The three-day Star Trek sale provided the first large-capacity test of the feature, with over 540 clients from 19 countries registered online pre-sale. 288 lots of the 1000-lot sale were purchased online for a total of $1.12 million/£605,000. Of the 543 clients registered online, 89% were new to Christies, and together placed over 4,300 bids on 97% of the sale.
Cathy Elkies, Christies auctioneer and Director of Special Sales, says: The seamless introduction of Christies LIVE® to our New York and London salerooms is a testament not only to the continued professionalism of the international auctioneer team, but also to the excellent technology that Christies LIVE® brings to the room. Easy to incorporate into the proceedings, and exciting and dynamic to utilize, we now look forward to offering Christies LIVE® around the world.
Over the next year the Christies LIVE® roll out will include the introduction of the software to the Christies King Street and Amsterdam salerooms by the end of 2006 and Paris in early 2007.